Every year on the first Friday after American Thanksgiving Day (usually – this is the last week of November and this time black Friday 2018 also coming on the same date), the famous Black Friday (Black Friday) starts – a day that does not correspond to its gloomy name at all. After all, Black Friday is one of the brightest and unforgettable Fridays of the year, this is a day of huge discounts and sales, this is the main holiday for all shopaholics and a great solution for those who want to save. It is from Black Friday in Western countries that the traditional Christmas sales season begins, when you can buy a wide assortment of products at very competitive prices because the size of discounts ranges from 30 to 90% depending on the product groups.
The tradition of this rampant shopping originated in America as early as the 19th century, when the largest retail chains began to arrange grandiose Christmas sales, stimulating buyers to buy incredible discounts, bonuses, special gifts, etc. And the term “Black Friday” itself appeared only in 1966 in Philadelphia. There are two commonly accepted versions of the origin of the name. One by one, the day was so called because of the huge traffic jams that formed the day after Thanksgiving.
On the other hand, the name Black Friday was due to the way of keeping accounts on that day. The losses were recorded in red ink, and the profits were black, and since the proceeds were huge on that day, the black color prevailed in the reports. One way or another, this tradition of grand sales became so successful that it quickly spread to other countries. It was on this day that hundreds of millions of people around the world sweep even the stalest goods off the shelves, bringing monthly profits to sellers. Today, Black Friday is a popular international trend. But it is in America that this day is awaited with special impatience. On the eve, before midnight, in the malls and shops of American cities, there is no place for an apple to fall – prudent buyers take their turn in advance, and some even spend the night at the entrance to the stores. After all, the first buyers are waiting for serious discounts (from 50 to 80%). Also, on Black Friday, many stores open very early – around 5 am, and some of the largest retail chains – even at midnight.
And although this day is not an official holiday, many Americans take time off, of course, except retail employees. And shops and retail chains do everything to attract customers. It would seem that such a “generous” policy should bring losses to the representatives of trade. However, a large flow of buyers fully compensates for low prices. Besides, there is Christmas ahead, and the purchase of goods becomes just a “necessity” in people. Thus, the shops in one day “kill” three birds with one stone: they attract a large flow of customers, ensure the rapid movement of goods and get a good profit. By the way, do not think that only discounted or unpopular goods are involved in the sale. Since the seller, in any case, remains in the win, so discounts apply to the best products in the range.
Also, traditionally, manufacturers of appliances and household goods are timed to release a new product line for this period. So they not only stimulate demand but also make advertising for a new product. Another important feature of Black Friday – the goods purchased on this day, return to the store (for any reason) is considered bad form.
Therefore, the percentage of the return of purchases is small, which is also on hand to sellers. But the buyer remains the winner because many people are planning to purchase in advance and buy them on Black Friday with great profit. And under discounts on this day almost all categories of goods, from food to household appliances. The most popular traditionally remain electronics, clothing, and toys. Although on TV every year we see huge crowds of people storming shops in the USA on Black Friday and sweeping everything off the shelves – from socks to huge plasma panels, when there is no time for viewing and thinking, and sometimes there are no injuries, but the popularity of this event does not become less. And in general, the “festival of true shopaholics” brings real satisfaction to all its participants.
According to statistics, on Black Friday, an American family can save on average from a few hundred to thousands of dollars. And every year they leave $ 60 billion in stores, which is comparable to the annual budget of a small country. I must also say that in Europe, “Black Friday” is different. Yes, the tradition of making discounts on the eve of Christmas is preserved, but everything happens in a more polite and noble way. In many European countries, the honesty of discounts in retail outlets is controlled by the state, but also online stores do not lag behind their “real” colleagues. And lately, more and more Europeans are shopping these days, without leaving their homes.